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A world free from bad customer experiences

The Custellence story

Custellence has its roots in the field of service design, and Daniel Ewerman our founder and CEO, is a well-recognized service design pioneer. Prior to Custellence he co-founded the service design agency Transformator Design in 1998.

The development of Custellence started in 2014, based on the vision to create the most professional, versatile and collaborative journey mapping tool for customer experience professionals.

Today Custellence is used in many different kinds of industries where it enables organizations to work strategically and systematically with their customer-experience ambitions. Custellence is built to be used in all stages of development - from exploration to implementation and beyond – so you can create the amazing experiences that your customers will love.

Our vision

We believe it’s possible to create a more empathic world. A world where understanding and connection is fundamental, and where we care for one another and our planet. Where companies put their customers in the front and center, and make all critical business decisions with the customer at heart.

Our mission

To deliver the best tool that helps organisations align their efforts around shared customer journeys, to prioritise activities that have a positive impact on people and on the business, and to grow a customer centric-culture.

Our core values

We believe in people

We have a mutual respect and care for each other, as professionals and as fellow human beings.

We make use of our passions, gifts, and skills to create a great product that makes a difference in the world.

We strive as a team, to have each other’s back both in success and in failure.

We listen

We exist for our customers, everything we do is based on insights into the customer's needs.

We listen to what a person aspires to instead of being stuck with what they have done before.

We dare to act

We trust in people’s ability to lead themselves and work together.

We believe that the person closest to the problem makes the right decisions.

We have a prestigeless and transparent team mentality that help us act fast, improve and grow.

The Team

Custellence is run by a small and customer centricity devoted team with offices in Stockholm, Göteborg and Huskvarna - Sweden.

Board of Directors

  • Mikael Balkö | 20 + years of experience as a founder, chairman and highly successful business builder of several fast growing companies in the field of Management, IT and Development.

Technical development

Technical development in close collaboration with our friends at Stockholm Code Group

Contact us

Questions, feedback or want to team up with us? We’d love to hear from you!
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