How to map Customer Journeys
- a Step-by-Step Guide

Customer journey mapping can be done in a variety of ways and for many different purposes. Custellence has the flexibility and structure that makes it suitable for most kinds of customer journeys. Here are the essential steps how to map your customer journey and create value by using Custellence.

All kinds of journeys can be mapped in Custellence

The customer journey map comes in many versions and has names like “user journey map”, “employee journey map”, “experience map”, “user story” or “service blueprint”. These maps may differ in purpose and scope, but they all originate from the customer journey map.

Regardless of which kind of journey you are mapping, you can read about the essential steps to take here below.



The practical CJM guide — A deep dive into journey mapping

For a more extensive guide, check out the Practical Customer Journey Mapping Guide for CX Professionals. Besides giving you the full story of journey mapping and its methodology, it also serves as a valuable resource to keep at hand for those times when you get stuck or lost in details when working with customer journeys.

The Perfect Map Course — Learn how to create better maps in less time

Want to improve your skills and learn the professional way to map your customer journeys? Check out our brand new online course The Perfect Map. We have teamed up with Marc Fonteijn, service designer and host of the popular Service Design Show, to create the most helpful course on customer journey mapping out there. We will take you every step of the way to your own perfect map, every time!


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