How to map Customer Journeys
- a Step-by-Step Guide

Customer journey mapping can be done in a variety of ways and for many different purposes. Custellence has the flexibility and structure that makes it suitable for most kinds of customer journeys. Here are the essential steps how to map your customer journey and create value by using Custellence.

All kinds of journeys can be mapped in Custellence

The customer journey map comes in many versions and have names like “user journey map”, “employee journey map”, “experience map”, “user story” or “service blueprint”. These maps differ in purpose and scope, however they all originate from the customer journey map.

Regardless of which kind of journey you are mapping, you can read about the essential steps to take here.



Free Customer Journey Mapping Masterclass

Want to level up your journey mapping skills? We have teamed up with Marc Fonteijn, service designer and host of the popular Service Design Show. In this one-hour Masterclass you'll learn all you need to know to get started with your own journey mapping today!

Awesome Masterclass. I am inspired and feel 10 000 times more confident about doing a journey map. I’m starting one today!

- Sarah

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