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Simple pricing. Easy to try.


$ 0 USD
Get Started Includes a 20-day free Professional trial

For teams and individuals dipping their toes in journey mapping.
Everything in Professional Limitied to:
  • One journey map
  • 60 cards in journey map
  • Export to PNG


$ 30 USD

per member / billed monthly
Total price per month   $   30
Start 20-day trial

For teams and organisations that wants the best tool for state-of the art journey mapping. The fastest way to get started, get results and scale customer centricity in your organisation.
  • Unlimited journey maps
  • Unlimited cards in maps
  • Unlimited workspace members
  • Unlimited workspace guests
  • Team management
  • Flexible adding of users to workspace
  • Unlimited view sharing
  • Presentation mode
  • Real-time collaboration
  • Public link sharing
  • Export to PDF, PNG and Excel
  • 128 bit SSL encryption and daily backups
  • Activity logs
  • 100 MB upload size limit
  • Card and multiple payment options
  • Team common map structure
  • Fully compliant with GDPR
  • Support from real humans within 24 hours
  • Template library with professional journey maps & service blueprints


Let's talk Custom Solutions | Contact us for pricing

For organisations with procurement, advanced security, and support needs.
Everything in Professional Plus:
  • Tailored plan
  • Multiple workspaces
  • Dedicated Success manager
  • Procurement & invoicing
  • Security and GDPR assessment
  • SSO, Microsoft Azure, Google
  • On-premise installation
  • Image library
  • Priority support
  • Tailored Customer Success Program
  • Customer experience coaching
  • Online training course

Why our users love us

Very easy to use and a huge timesave thanks to its design Head of project, Digitalization consult
A useful journey map must be easy to modify and tailor and I've never come across anything anywhere as flexible as Custellence. Flexibility is king here. CX lead, Media corporation
The only software to create professional Customer Journeys and Service Blueprints without being a digital/graphic designer. Experience Designer, Health Insurance Provider
Custellence is simple enough to use intuitively, yet versatile enough to customise for different types of customer journeys. Interaction designer, Global car corporation
The tool is easy enough for everyone to get started in, as well as being flexible, modular and adaptable to fit virtually all industries, customers, situations and organisations. Service designer, Consulting
Custellence is a complete mapping tool for our different customer journeys. Being able to add documents like our customer communications content in one place and at the relevant step in a journey map, is super-valuable. CX and Loyalty Manager, Insurance Company

Common Questions

We do not see or process your credit card information. All payment details are handled by our payment provider (Stripe) to maximize security. Stripe has extensive documentation about their data security procedures.
Yes, you can up- or downgrade any time you wish. Read more about how to change your plan.
No - We add VAT on our net prices as stated in the price plan section.
Apart from that our prices are straightforward with no extra fees.
Yes - If you are a freelancer, an independent advisor or small or large consultant agency, or an educational institution, don’t hesitate to contact us. We'd love to partner with other customer obsessed people and organizations!
Yes - for the Enterprise plan, we offer offer invoices payable through bank transfer (Swedish Bank Giro, or IBAN and SWIFT for international payments) as a payment option. Please contact us at for more information
Yes - we offer discounts for educational and research purposes. If you are a student or an educational institution, please get in touch with us at for more information
You can always access your invoice will all payment details, and necessary information for bookkeeping. Read more and see what a Custellence invoice looks like
No matter if you are a large enterprise and in need of 10+ users, procurement support, or education and customer success, or if you are a smaller business that just wants to pay by invoice - we can help. Our Enterprise/Tailored solution is customized for your business. To discuss and set up a Tailored solution, please contact us at

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